Embedded Files
'Scent of Dhevaprom' Launch Film
Opening video for the launch of Scent of Dhevaprom, a limited perfume collection tied to the acclaimed Thai drama series ดวงใจเทวพรหม (Dhevaprom). This triple-screen visual was showcased as the main introduction in the launch event “The Enchantment of Dhevaprom”, held at Sphere Gallery, EmSphere.
Concept 'Translating Scent into Immersive Worlds'
To visually interpret the emotion of each scent in the collection, inspired by five different love stories within the Dhevaprom universe. Each fragrance represents a drama, and each video segment acts as a visual translation of that scent’s narrative — told purely through space, color, and motion.
Creative Brief
To visually interpret the emotion of each scent in the collection, inspired by five different love stories within the Dhevaprom universe.Each fragrance represents a drama, and each video segment acts as a visual translation of that scent’s narrative — told purely through space, olor, and motion.
Scene-by-Scene Breakdown
1. LAORCHAN : Classical nobility and rich heritage. A throne framed in golden elegance. Oud & iris visualized in royal architecture.
2. KWANRUETAI : A light-filled forest glade — symbolizing emotional openness and the freshness of wildflowers and river air.
3. JAIPISUT : A surreal field of red poppies under peach skies. Joy and romance merge in color, with hidden layers of amber and sweetness.
4. DUJUPSORN : Silver, abstract forms and flowing metallic textures speak of quiet strength and rare tenderness. The archway suggests both intimacy and future.
5. PONCHEEWAN : mountains meet sunlight and serenity. A cool, collected horizon leads into golden waters. Five fragrances align as one visual finale.
Visual & Technical Design for Stage Integration
This project was designed specifically for a real-world stage installation featuring three arched cut-outs. The video canvas was set at 2352 × 840 pixels to match the wide horizontal layout behind the arches.
- The central arch was framed with an ornate gold structure, creating a “frame within a frame” effect that emphasized the narrative focus.
- Each segment of the video had to align precisely with its corresponding physical arch — requiring a custom spatial grid to ensure balance across left, center, and right sections.
- Motion graphics, text placement, and focal points were carefully composed to remain legible and aesthetically harmonious even from off-center viewing angles.
- No actors or narration were used. The entire piece relied on symbolism, space, and mood to visually express the scent of each fragrance.
Full-Scope Creative Execution
(under the creative direction of the Creative Director, Branding and Design Center)
- Story & Concept Development
- Storyboarding
- 3D Environment Design
- Music Editing
- Motion Design
- Composite & Final Output
Live Event Showcase
Watch the full live broadcast of The Enchantment of Dhevaprom, featuring the launch moment of
the Scent of Dhevaprom fragrance collection — starting from minute 59:17 on YouTube
© 2022 BEC World PCL.
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